Personally, I make it a point to avoid purchasing products which use “sad-vertising”… a term I’m using to refer to ads which encourage women to feel bad about ourselves in some way.
You know what I’m talking about… commercials where we’re portrayed as being inferior in some way, until we buy the product. They play on the desire many people have, of wanting to be liked. They also promote a lie that affirmation comes from material possessions, and even worse, that self-approval relies on other people’s approval of us.
Women are not the only targets of this, of course. Men are frequently targeted as well. It needs to stop. And we need to speak up about our dislike of it.
SAY NO TO SAD-VERTISING. I’m #notbuyingit
We also need to ACT on our dislike of it by consistently avoiding purchasing items promoted using sadvertising.
Money changes everything. We have the power to make change,* and we have the right to use it.
*ten points to any pun-sters who caught that.